Educational Background Bachelor’s degree or above, with a preference for majors in marketing, business administration, international business, etc. Work experience in Mexico, strong brand awareness and aesthetic sense, successful experience in 0-1 brand layout and operation. Responsible for performance results and goal achievement. Ability to independently operate brands with product teams and back-office functional support. Work Experience Over 5 years of market brand management experience, familiar with FMCG, fashion, technology, or e-commerce industries; priority for those with 0-1 brand building or successful growth cases. Possess mature channel resources (e.g., Amazon, Mercado Libre, TikTok Shop, offline retail, etc.) and localized marketing experience. Core Competencies Deep insight into consumer psychology, skilled in cross-cultural content creation and communication. Proficient in data tools (e.g., Google Analytics, Tableau) and digital marketing methods (SEO/SEM, social media operations). Excellent business acumen and negotiation skills, capable of independently completing budget planning and ROI analysis. Fluent in English/Spanish, with experience in managing international teams. Market Analysis and Strategy Development Conduct in-depth analysis of market trends, competitive landscape, consumer behavior, and cultural differences in Mexico, and formulate long-term brand development strategies. Achieve localized brand positioning to create differentiated competitive advantages. Brand Operation and Growth Lead full-life cycle brand management, including product planning, pricing strategies, channel layout, and marketing campaign design. Develop GTM (Go-to-Market) strategies, coordinate new product launches, best-seller creation, and regional marketing campaigns. Optimize online and offline channel operations to enhance brand exposure, user stickiness, and conversion efficiency. Resource Integration and Team Collaboration Build and manage localized teams, coordinating resources between headquarters and regional markets (e.g., supply chain, design, digital teams). Expand and maintain partnerships with local KOLs, media, channel partners, and industry collaborators. Data-Driven Performance Achievement Monitor sales data, market feedback, and competitor dynamics, iterating operational strategies quickly to ensure GMV, market share, and profit targets are met. Establish a brand health evaluation system, regularly providing 复盘 reports (retrospective reports) and optimization suggestions. Cross-Cultural Communication Ensure brand tone and communication content align closely with local culture to avoid potential risks.
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