Job Description
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Job Description A client in the Bothell, WA area is looking for a Senior Web Analytics Analyst.
Data Analysis And Reporting o Lead comprehensive web analytics efforts to track and analyze website performance, user behavior, and conversion metrics.
o Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders.
o Utilize tools like Google Analytics, Adobe Analytics, and other relevant platforms to collect and interpret data.
Strategy Development o Collaborate with cross-functional teams to develop and implement strategies to improve website performance and user experience.
o Identify and define key performance indicators (KPIs) and benchmarks for website success.
o Provide actionable insights to inform marketing strategies, content development, and product improvements.
Optimization And Testing o Design and execute A/B tests and multivariate tests to optimize website elements and improve conversion rates.
o Analyze test results and recommend changes based on data-driven conclusions.
o Monitor and evaluate the effectiveness of implemented changes and iterate as needed.
Technical Implementation o Work closely with web developers and IT teams to ensure accurate tracking and tagging of website elements.
o Implement and manage tracking codes, pixels, and other analytics tools.
Stakeholder Collaboration o Act as the primary point of contact for all web analytics-related inquiries and projects.
o Present findings and recommendations to senior leadership and other key stakeholders.
o Collaborate with marketing, sales, and product teams to align web analytics efforts with broader business goals.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to
[email protected] .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: .
Skills And Requirements o Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
o Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
o Strong understanding of SEO, SEM, and digital marketing principles.
o Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI).
o Excellent analytical and problem-solving skills with a keen attention to detail.
o Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences.
o Experience with A/B testing and conversion rate optimization (CRO) methodologies.
o Candidates with ability to story-tell with data preferred. o Bachelors degree in Business, Marketing, Statistics, Computer Science, or a related field. Masters degree preferred. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to
[email protected].
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