We are looking for a skilled Data Analyst with strong Google Analytics 4 (GA4) experience to help us enhance our analytics and reporting capabilities. Our website is already integrated with GA4 — your main responsibilities will focus on creating insightful reports, setting up event tracking, and managing tags to ensure accurate data collection and actionable insights.
Key Responsibilities
- Develop and maintain custom GA4 reports and dashboards (using GA4 Explorations, Looker Studio, or other BI tools).
- Configure and test GA4 events, parameters, and conversions based on business goals.
- Implement and manage Google Tag Manager (GTM) tags, triggers, and variables.
- Audit existing GA4 setup to ensure data accuracy and consistency.
- Collaborate with marketing, product, and development teams to define KPIs and tracking requirements.
- Generate regular and ad-hoc performance reports and provide insights for optimization.
- Stay current with Google Analytics and GTM best practices and updates.
Qualifications
- Proven experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of web analytics, event tracking, and user behavior analysis.
- Experience creating Looker Studio (Data Studio) dashboards and automated reports.
- Familiarity with UTM tracking, conversion funnels, and e-commerce tracking (if applicable).
- Basic knowledge of JavaScript, HTML, or dataLayer is a plus.
- Excellent analytical, organizational, and communication skills.
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