Overseas Brand Manager (Gaming) x 3 Vacancies Job at Tencent, Abroad

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  • Tencent
  • Abroad

Job Description

  1. Demonstrate deep understanding and passion for NIKKE games, with familiarity in overseas anime/manga markets;
  2. Possess knowledge of the full marketing lifecycle for game releases, including strategic execution and hands-on experience in core overseas markets (Japan, Korea, US);
  3. Be a dedicated anime/manga enthusiast with extensive experience in watching anime series and playing games, coupled with strong aesthetic judgment;
  4. Strong coordination, communication, and organizational skills; self-motivated, results-driven, innovative, and resilient under pressure;
  5. Minimum 3 years of gaming marketing experience; regional marketing/promotion and content production experience preferred;
  6. Proficiency in any of the following languages preferred: Japanese/English/Korean. Job Responsibilities
  1. Lead overseas marketing strategy for NIKKE, encompassing creative planning and execution for PGC brand assets, cross-industry collaborations, music initiatives, and mini-series projects. Develop globally impactful campaigns by integrating insights into the game's target audience and regional characteristics, ensuring effective implementation in collaboration with local teams;
  2. Demonstrate deep game understanding and user insights, with clear judgment on content-driven game audiences. Effectively leverage data analysis to formulate actionable strategy frameworks;
  3. Possess strong creative content planning and aesthetic judgment. Establish clear content standards to oversee output quality, monitor and evaluate performance, and drive content iteration;
  4. Collaborate with internal and external teams, demonstrating strong communication and facilitation skills to effectively manage project timelines. Strategically plan content production and distribution milestones to ensure collaborative content achieves maximum impact within player communities.
Salary Package: We will offer competitive salary. Other Benefit: Free meal,shuttle bus, fitness support, festival greetings and events

Job Tags

Local area, Overseas,

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